Drew from Channel Insider has a great article that talks to Jay McBain from Forrester about the increasing importance of Marketplaces as a digital sales tool. The key highlights are:
- 90% of IT’s $7 trillion in spending will be partner-assisted.
- 10 years ago, there were only 10,000 software companies. Now there are 175,000. In 10 years, there will be a million (SaaS) companies.
- The majority of buyers will be Millennials within four years [..] And they want to use digital, not traditional channels.
The Channel Outlook for 2022: Get Ready for Major Change | Channel Insider
With the growth in pre-paid cloud commitments for Microsoft (MACC), AWS (EDP) and GCP marketplaces, 2022 is the ideal time to tap into that customer spend to win deals and accelerate deal closure.
With this rapidly changing dynamic it is critical you have a strategic plan to embrace Marketplaces as integrated part of your multi-channel strategy.
Reach out to me if you would like to learn how to embrace this change.